In November of 2015, Ms. Pearlman released a blog post and a petition on Change.org to remove a commercial by Nissan depicting a father racing a school bus to get his child to school.
She felt the commercial depicted examples of dangerous driving habits, which inspired her to act on it.
The campaign targeted Nissan’s promotion of unsafe driving habits, irresponsible parenting, and neglect for school bus safety in their television commercial. The campaign also utilized Twitter and Facebook to evoke a response from consumers in Upstate New York and gave them the ability to voice their opinion on the television commercial.
Ms. Pearlman was notified within days of starting her campaign that Nissan was removing the commercial from the airways.
Dan Bedore, Director of Communications for Nissan North America, Inc., released this statement last November that Nissan was pulling their “Miss The Bus” commercial due to receiving complaints regarding the commercial”
“Our Altima “Miss the Bus” commercial was intended to tell a story in an irreverent and entertaining way. After hearing from The National Association for Pupil Transportation and many school transportation professionals, we realize that our attempt at humor has been perceived as a slight to those people who do an honorable and invaluable service to their communities. School bus drivers are entrusted with our nation’s most precious resources, our children. We thank them for their service and dedication to safety on the roads and apologize for the attempt at humor that resulted [in] an unintended offense. We have removed the ad completely from all of our national and regional advertising rotations.”
It did not appear that Nissan had any plans to end the campaign until pressure began to be put on them, so the fact they were willing to not only pull the ad but did so immediately is unprecedented.
Ms. Pearlman practices in the field of civil litigation, with an emphasis on personal injury law. She is dedicated to making Central New York a safe place for all that live here. She frequently blogs on many safety issues that can be seen on her firm’s website.
Share this blog with your friends…
Tags: BMBP News
CONTACT US FOR A FREE CASE EVALUATION
Related Blogs
Eva Brindisi Pearlman Recognized by The Best Lawyers in America
Eva Brindisi Pearlman’s work as a Personal Injury-Plaintiffs lawyer has successfully aided her in receiving this honor of recognition by The Best Lawyers in America This recognition signifies years of hard work for Ms. Pearlman. As a partner in the nationally...
Councilman Joe Marino Brings BMBP Together With Utica Zoo to Provide Free Rides Through Uber
The Law Firm of Brindisi, Murad, Brindisi & Pearlman is partnering with the Utica Zoo and Uber to provide a safe ride home for attendants of this year's Utica Zoo Brewfest on August 5th. Rides will be available from 8:00pm to 9:30pm and are sponsored by Brindisi,...
Eva Brindisi Pearlman featured in Fortune Magazine’s ‘Women Leaders in the Law’
Eva Brindisi Pearlman was featured in Fortune Magazine’s second annual edition of “Women Leaders in the Law”. The attorney’s featured in the article are peer-rated by Martindale-Hubbell, an information services company to the legal profession, for the highest level of...
Injured In An Accident?
Contact BMBP Today!
BRINDISI, MURAD & BRINDISI PEARLMAN
UTICA OFFICE
Utica, NY 13501
OFFICE HOURS
MONDAY – FRIDAY
9AM-5PM